Looking Up

Looking up in New Hampshire after Hurricane Sandy, 2012

 

 

What a phrase... It's been used as a title for Michael J. Fox's book, "Things are Looking Up," described the behavior of the most powerful "super man" in the comic book world, and even featured in song lyrics like Selena's "Dreaming." But let's break it down for a second... The word "looking" implies the use of eyes to view something or someone. It requires one of our five senses, the sense of sight. Second, the word "up" gives the notion of something taller, bigger, or above a designated subject. Together this phrase can have multiple meanings.

It can have a literal meaning. "Joe was looking up into the eyes of a giant bear." Physically, Joe's head was tilted back to look up into the eyes of the bear which stood taller than he. Many of us look up to see things, whether it is to see a bird flying in the sky, a street sign, or, in my case, a friend that is taller than 5'5". We all have eyes that are positioned in the middle of our head; we have to look up to see anything above our heads. And if we never looked up, odds are we would never see the magnificent height of trees in a forest, the looming buildings of a cityscape, or the beauty of a flying bird.

"Looking up" can also have metaphorical meanings. Many times it is used to describe the behavior of someone who has recently experienced a traumatic or upsetting event. This could be a death in the family, the loss of a job, or even a bad grade in school. The most common response to one of these events, "Keep looking up," or "Keep your chin up. It will all get better." In this situation, "looking up" refers to keeping positive. Move forward, as hard as it may be. Stay confident, things can and will get better. In this type of situation, a negative situation produces positive support. The phrase used in this way needs a negative event to happen first. "Looking up," then, can have some negative connotations attached to it.

However, it can also have positive connotations when used with metaphorical meaning. Life may not necessarily be on the downward turn for you to start "looking up." Growth, change, opportunity. Dreaming of bigger and better things. "Looking up" can mean wanting more...

This is why I am currently "looking up." I have a great life; I have a job with great coworkers, a wonderful family, gracious friends, a caring and supportive boyfriend who loves me, and I'm living in a city which has been a dream of mine since the age of 5. Yet, I am looking up. I feel like I'm in a rut. I feel like I'm ready for a change. I'm ready for a challenge. I may not know what it is just yet, but I'm dreaming and hoping that it's one I can grow from.

So here's to looking up, growing, and knowing your full potential. Have faith that things will get better, that you will grow in the areas of your life that you feel are lacking. And never be afriad to look up and see thosee birds flying above your head...

So You Think You Can Write? Prove It...

The current news about the American economy is not exactly what one would call uplifting.  In fact it is usually downright pathetic.  No one denies that; especially the newest graduating college classes.  As a communication student, I feel that I am no different.  Looking into the future, friends and family want to know the number one concern regarding my entry into the job market.  To every person I answer—how to separate myself in an applicant pool of hundreds of other new-grads and qualified unemployed individuals who have work experience.  

My past internship at Komen MA, I asked my supervisor, the Director of Marketing Communications, this question.  I was expecting an answer involving versatility, knowledge about emerging technologies, or personal and professional charisma; her answer surprised me.  “Go back to the basics.  No one can ignore a really good writer.”  For the next few months this is what I did:  wrote emails, crafted social media posts, composed formal letters to public officials, created posters that included key Komen messaging, developed a script for their biggest fundraiser of the year, generated participant surveys, etc.  Needless to say, my writing skills have developed.  
Do I think this is the only skill that you need to get a job in today’s economy?  By all means, that is not what I was inferring.  Being able to effectively verbalize messages, inhabiting a personality and a professional attitude, and versatility are all important skills to companies who are hiring.  However, a really good, well-developed set of writing skills can almost guarantee a position somewhere in some industry.


This being said, Endicott should really include classes that are strictly writing-designated within the marketing communication concentration.  This way most of the students in the class can practice tailoring messages to different audiences.  I think a speech class should also be included in the curriculum; hopefully this will ensure comfort when speaking to a group of people or an individual.  Another major part of any current job in marketing communication is knowledge of the current social media; a class on this should also be required of students.  


Yet, in the end, nothing can take away the importance of real world, actual work experience.  This is where I learned a majority of my current communications skills; nothing can take the place of this learning environment.

This was written for a college class I took last year... It truly does encompass what I believe in this industry in this day in age... I had to start with this!